Sign-writing your vehicle is all the rage today – and for good reason. In a competitive age where everyone’s fighting to get noticed, it makes for an effective marketing tool. Here’s what all the hype is about:
Branded vs unbranded
A sign written van is a sign of good business. Why? Well, put it this way: if two vans were parked side by side – one branded and one unbranded – which one would you be more likely to remember? It wouldn’t be the plain, non-descript van – that’s for sure! By branding your van with professional-looking text and graphics, you’re not just sparking more interest – you’re building trust. Sign-writing makes your company seem better established – even if you’ve only been in business a short time. In short, signage leads to sales – and sales leads to profit.
Turning passers-by into stoppers-by
From the moment you’ve sign written your van, you’ve turned it into a moving billboard – a billboard that’s estimated to catch the attention of 2,000 more people a day. And more people means more customers. Even when you’re parked up for the night, you’re continuing to make an impact… did you know many tradespeople have gotten in touch with businesses just from having noticed their van? While word of mouth is valuable to any business, sign-writing your vehicle can be just as effective… if not more!
A budget-friendly alternative
We’d all like to have a slick looking website, fancy marketing material and a huge social media following – but when you’re a start-up business, it’s not always that easy or feasible, and marketing agencies tend to charge a hefty amount. That’s where sign-writing comes in handy – it’s the cheapest way to advertise your business. Instead of paying for a service month after month, you’ll only pay once – and if you go for a high-quality material like vinyl, you can expect an average lifespan of 3-5 years! In short, sign-writing is the perfect marketing solution for a start-up company.
Making your mark
When it comes to sign writing, the possibilities are vast to say the least! From traditional to quirky, you can brand your van however you like – and if you choose the right company, you’ll get expert advice that’s tailored to you and your business. Just resist the temptation to do it yourself – while hand-painted sign-writing might seem like the cheapest option, you’ll only end up forking out a small fortune to maintain it.
Sold on sign writing? Here are our five top tips for creating the ultimate marketing machine:
1. Include your logo – it’s a core part of your brand, after all!
2. Mention any certifications you have – because a trusted company is an accredited company.
3. Don’t go overboard – a van designed in all the colours of the rainbow might look cool, but it might not match your branding. Consistency is key.
4. Make sure you’re 100% happy with it – don’t be afraid to point out any mistakes… typos don’t make for good business!
5. Don’t litter your van with text – you want to advertise your core services only. After all, when you’re on the move, you don’t have loads of time to attract attention. Remember… less is more!
So, we’ve peaked your interest – what’s the next step? Choosing your signage provider – if you’re in the Monmouth locality, we’d highly recommend Chilli Pepper Signs. In fact, we’ve recently partnered with them to give you £200 off their sign-writing services – so you can brand your van for even less. And if you think taking out finance lease will stop you from sign-writing, think again – since you won’t be returning your van to the finance provider, you can make it your very own without the guilty conscience. Speaking of finance, why not lease a van with Rapid Vans today? We have a range of low cost finance options available, including cash purchase, business leasing, and hire purchase and our handy search tool means you can compare online deals – so you know you’re always getting the best price with us. Let’s get in touch today on 01446 502 955!